10 May 2016, Rome, Italy - High Level Meeting: Social Business Italia, (Sheikh Zayed Centre) , FAO Headquarters. Social Business for Zero Hunger is a call to action by Nobel Peace Laureate Muhammad Yunus to address the global challenges of hunger and poverty. The launch event of the call to action is under the Patronage of UN- FAO bringing together representatives from governments, the private sector, multilateral organizations, civil society, academia and crisis-affected communities and citizens. All participants will be involved in answering one question: how can we act together to create development and eradicate hunger and poverty through Social Business? Social Business Italia has the aim of coordinating and supporting the efforts of all the actors interested in joining the call to action.