10 May 2016, Rome, Italy - (Left to right) Marcela Villareal, FAO Director for Partnerships, Advocacy and Capacity Development, JB Cordaro, Global Food and Nutrition Business Advisor, Corporate Research and Development, Mars, Luigi Scordamaglia, President, Federalimentare, Francesco Paolo Fulci, President, Ferrero, Professor Muhammad Yunus, Makodo Goda, CEO, NBF, Gianpiero Calzolari CEO, Granarolo, Carlo Siciliani, President, UNICEB, Jean Bernou, Vice President Europe, McCain. High Level Event - Social Business for 0 Hunger - Round table: Food industries and Social Business united for 0 hunger. FAO Headquarters (Sheikh Zayed Media Center).Social Business for Zero Hunger is a call to action by Nobel Peace Laureate Muhammad Yunus to address the global challenges of hunger and poverty. The launch event of the call to action is under the Patronage of UN- FAO bringing together representatives from governments, the private sector, multilateral organizations, civil society, academia and crisis-affected communities and citizens. All participants will be involved in answering one question: how can we act together to create development and eradicate hunger and poverty through Social Business? Social Business Italia has the aim of coordinating and supporting the efforts of all the actors interested in joining the call to action.