6 May 2015, Barcelona, Spain - Omar Benayachi Lalami, Managing Director, Zalagh Holding, center, Alain Pilloux, Managing Director, Industry, Commerce and Agribusiness, EBRD, left, and Philippe Binard, General Delegate, European Fresh Produce Association (Freshfel). Panel 4 on 'Investing in better food: Enhancing quality standards for local consumers and improved export opportunities'. Private Sector Forum on Food Security in the Southern and Eastern Mediterranean Region.