6 May 2015, Barcelona, Spain - Philippe Binard, General Delegate, European Fresh Produce Association (Freshfel), center, Andriy Yarmak, Economist, FAO, right, and Omar Benayachi Lalami, Managing Director, Zalagh Holding. Panel 4 on 'Investing in better food: Enhancing quality standards for local consumers and improved export opportunities'. Private Sector Forum on Food Security in the Southern and Eastern Mediterranean Region.