15 October 2008, Rome - The European Professional Football Leagues and FAO today launched a campaign to raise funds and awareness about the increasingly critical problem of world hunger. The campaign, known as Professional Football Against Hunger, was launched at FAO headquarters in the presence of Italian former football star and FAO Goodwill Ambassador Roberto Baggio together with other famous names in European football. The ceremony was attended by Ministers of Sport from Austria, Italy, Spain and representatives from seven Members of the European Professional Football Leagues (EPFL).