Rome, 15 October 2008 - The European Professional Football Leagues and FAO launched a campaign to raise funds and awareness about the increasingly critical problem of world hunger. The campaign, known as Professional Football Against Hunger, was launched at FAO headquarters in the presence of Italian former football star and FAO Goodwill Ambassador Roberto Baggio together with other famous names in European football. The ceremony was attended by Ministers of Sport from Austria, Italy, Spain and representatives from seven Members of the European Professional Football Leagues (EPFL). The campaign, which represents an important milestone in the involvement of professional football in the global fight against hunger and poverty, will include the twenty-eight Member Leagues and Associate Members of EPFL, representing more than 960 professional football clubs across Europe. Proceeds from the campaign will be used to finance micro-projects in developing countries. Currently some 2 600 such projects are underway in 130 countries. Also attending the ceremony were former Italian football world champion Dino Zoff, former Portuguese team captain Fernando Couto and FAO Goodwill Ambassador Justine Pasek, Ms Universe 2002, of Panama.